Mouna's CV
Mouna Aeboudoullah
Sales Development Representative | META and APAC
Profile summary
Trilingual Sales Development Representative with 15 years of experience delivering sales strategy, lead generation, and account management across the GCC and international markets. Exceeding quarterly targets, managing multi-vendor renewals, and identifying qualified opportunities through inbound and outbound outreach. Committed to driving business growth and maintaining high client retention rates within technology and security sectors.
Career highlights
Sales Development and Targeting: Researched and identified target accounts within the ideal customer profile to generate new business for the META and APAC regions.
Renewal Revenue Management: Handled annual renewal business for four vendors by closing renewal orders with an upsell and achieving 1.5M dollars in renewal revenue.
Lead Generation and Qualification: Identified and qualified new opportunities through inbound and outbound outreach and marketing campaigns for law firms and corporate in-house legal teams.
Security Solutions Sales: Promoted and sold security solutions to different verticals in the United Arab Emirates while developing strategies for account management.
Key skills
Professional experience
- Research and identify target accounts within our ICP to generate new business for Wallarm covering META and APAC regions.
- Collaborate closely with Marketing and sales team and track progress towards meetings sales goals.
- Achieving 100% in my KPIs target on a quarterly basis from Q1 upon joining. Product & Renewals Specialist-Gulf, KSA & LEA January 2025- To February 2026 Cyberknight Technologies, Dubai UAE
- Handling 4 vendors renewal annual business by closing renewals orders with an upsell to add value to the business and maintain the closing retention rate.
- Generating quotes and follow ups for Net New business in all regions.
- Achieving and exceeding my target on a quarterly basis from Q1 upon joining with closing 1.5M$ in renewal revenue. Inside Sales Rep-Middle East & India June 2023 – To December 2024 FTI Consulting- DIFC, Dubai UAE
- Identified and qualified new opportunities through Inbound, Outbound Outreach and Marketing campaign for Law firms and Corporates In-house Legal teams.
- Assisted business development (BDs), and managing directors (MDs) in setting up meetings with stakeholders and key decisions-makers enhancing customer awareness in both regions. Focus areas included Investigations & Disputes, E-Discovery & Digital Forensics, Data Privacy and Blockchain & Digital Assets practice areas.
- Prospected and Increased net new lead generation, exceeding KPIs consistently from Q1 to Q3, achieving growth rates of 100% and 178%.
- Account Management and Retention
- Customer Service Management
- Strong Planning & Organization
- Time Management & Multitasking
Defined product and renewals operations across the Gulf, KSA, and LEA regions, steering regional sales execution and cross-departmental alignment between sales and marketing functions.
- Generated over 100 new qualified leads since joining, resulting in a 20% increase in company revenue.
- Developed a new lead scoring system that improved lead conversion rates by more than 15%.
Shaped business development strategy for the Middle East and India regions across Investigations and Disputes, E-Discovery and Digital Forensics, Data Privacy, and Blockchain and Digital Assets practice areas. Supported managing directors and business development teams by coordinating stakeholder meetings and engagement opportunities for law firms and corporate in-house legal teams.
- Prospected and qualified new opportunities through inbound, outbound outreach, and marketing campaigns, consistently exceeding key performance indicators from Q1 to Q3.
- Achieved net new lead generation growth rates of 100% and 178% across target markets.
Steered the Inside Sales function across the MEA region, focusing on anti-money laundering solutions and fraud transaction prevention. Built relationships with key decision-makers to qualify inbound, outbound, and marketing campaign opportunities.
- Deployed a customer relationship management system that improved team collaboration and sales team efficiency.
- Established relationships with key decision-makers, enhancing deal closing rates.
- Generated over 100 new qualified leads since joining, resulting in a 20% increase in company revenue.
- Developed a new lead scoring system that improved lead conversion rates by more than 15%.
- Launched and promoted new business operations specializing in cosmetics products.
- Managed sales accounts across the GCC region for organic argan oil lines.
- Promoted and sold Sophos security solutions to different verticals in UAE.
- Developed a new account management strategy that increased customer retention by 20%.
- Successfully negotiated and closed a large deal with key client, resulting in 30% increase in revenue for the company during my first quarter.
Education
Electronics
Networking & Telecoomunication | 2 Years in Networking & Telecoomunication
Marketing & Communication | 1 Year in Marketing & Communication
Languages
English · Fluent
Arabic · Fluent
French · Fluent